TechCon is a yearly internal conference for technologists and engineers at TE Connectivity. The theme for 2017 was “Accelerate the Future”, with topics focusing on the Automotive sector and a nod to the location in Charlotte, North Carolina...home of NASCAR. The concept is to represent speed and motion while also communicating a sense of looking forward in time. A series of motifs was created using architecturally inspired patterns forced into dramatic perspectives to achieve this vision. These abstract visuals form a graphic language that can be used on wide variety of materials—from printed collateral, to environmental graphics and signage, to online applications—in order to create an immersive and engaging experience for attendees.