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Toys R Us Times Square

The entire facade of this 6 story Times Square attraction was transformed into an animated billboard comprised of 165 individual scrolling mechanisms capable of displaying up to 7 graphic scenes. The carefully choreographed interaction between the layouts created a continuously changing show. An 8th panel, which is clear, reveals the interior of the store boasting, among other things, the words largest in-door ferris wheel. The flowing movement and dramatic visuals created a stark contrast in a landscape teeming with LEDs and flashing lights.